As former Stanford roommates and now business partners, Phoebe Gates and Sophia Kianni share their experience as startup founders and the complexities of being young professionals—from financial literacy, social impact, and navigating networking (ever been hit on through LinkedIn?). With exclusive access to top experts, they offer an inside look at their chaotic lives alongside career insights from their network of thought leaders. Watch The Burnouts pursue their dreams while trying to keep their lives from going up in flames. Will they burn out? We’ll find out.
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As former Stanford roommates and now business partners, Phoebe Gates and Sophia Kianni share their experience as startup founders and the complexities of being young professionals—from financial literacy, social impact, and navigating networking (ever been hit on through LinkedIn?). With exclusive access to top experts, they offer an inside look at their chaotic lives alongside career insights from their network of thought leaders. Watch The Burnouts pursue their dreams while trying to keep their lives from going up in flames. Will they burn out? We’ll find out.
The Marketing Hacks That Got Us 200K Downloads and Kris Jenner’s Investment
The Burnouts with Phoebe & Sophia
28 minutes
2 months ago
The Marketing Hacks That Got Us 200K Downloads and Kris Jenner’s Investment
200,000 downloads. A tagline that finally made people “get it.” And a few hard lessons along the way.
In this episode of The Burnouts, co-founders Phoebe Gates and Sophia Kianni unpack the marketing experiments that helped Phia find traction—from trial reels and creator guides to AI-generated scripts and TikTok reach campaigns. They share what worked, what didn’t, and what they’re still learning about building a brand from scratch.
They also talk about the power of a clear metaphor (“Google Flights for fashion”), the pressure of launching on the same day as a major podcast appearance, and why community has been their most valuable asset.
Also: how Kris Jenner got involved...
The Burnouts with Phoebe & Sophia
As former Stanford roommates and now business partners, Phoebe Gates and Sophia Kianni share their experience as startup founders and the complexities of being young professionals—from financial literacy, social impact, and navigating networking (ever been hit on through LinkedIn?). With exclusive access to top experts, they offer an inside look at their chaotic lives alongside career insights from their network of thought leaders. Watch The Burnouts pursue their dreams while trying to keep their lives from going up in flames. Will they burn out? We’ll find out.
