Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
All content for The Business & Pleasure of Flowers is the property of Vonda LaFever & Lori Wilson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
Episode 297: In this special solo episode, Vonda LaFever, AIFD, takes us on a heartfelt journey through her 50 years in the floral industry. From her very first Saturday job at a flower shop in Ames, Iowa, to building her own business alongside her husband, to founding Flower Clique, Vonda shares the lessons that shaped her career and her life. She reflects on mentors who taught her the importance of commitment, quality, and mechanics; the joy of teamwork and community; and the milestones tha...
The Business & Pleasure of Flowers
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
