Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
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Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
Email Marketing That Builds Real Customer Connection
The Business & Pleasure of Flowers
26 minutes
6 days ago
Email Marketing That Builds Real Customer Connection
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
The Business & Pleasure of Flowers
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
