Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
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Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
Making Magic (and Marketing) Happen for the Holidays
The Business & Pleasure of Flowers
30 minutes
2 weeks ago
Making Magic (and Marketing) Happen for the Holidays
Episode 306: When it rains, it pours — but even in the busiest, most chaotic weeks, florists know how to make something beautiful bloom. In this lively and laughter-filled episode, Lori and Vonda swap “one-thing-after-another” stories before diving into fresh, practical ways flower shops can thrive this holiday season. From DIY centerpiece kits and bring-your-own-vase designs to holiday workshops, ribbon bow services, and social media marketing tips, they unpack creative, low-cost ideas that ...
The Business & Pleasure of Flowers
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
