Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
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Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
Quotes, Bugs & Big Truths: What’s Crawling Across Your Mind (and Legs)
The Business & Pleasure of Flowers
27 minutes
4 months ago
Quotes, Bugs & Big Truths: What’s Crawling Across Your Mind (and Legs)
Episode 290: Lori and Vonda kick off with a hilarious (and slightly traumatic) story that every light sleeper will understand—then dive into a list of powerful quotes that spark real conversation on growth, mindset, leadership, and control (or lack thereof). Whether you’re a flower shop owner, team leader, or just trying to make sense of your own journey, this episode reminds us we’re always changing, always learning, and definitely not alone. Get ready to laugh, reflect, and maybe even raise...
The Business & Pleasure of Flowers
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
