Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
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Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
The Most Profitable Tool in Your Shop: It’s Not What You Sell
The Business & Pleasure of Flowers
35 minutes
4 months ago
The Most Profitable Tool in Your Shop: It’s Not What You Sell
Episode 291: What’s the #1 factor influencing your flower shop’s success? Spoiler: it’s not your flowers. In this episode, Lori dives deep into why your team is the most powerful profit driver in your business. From the power of first impressions to the role of education, empowerment, and authentic customer service, she shares real-world tips, data-backed insights, and even a clever BLOOM framework (courtesy of her AI assistant!) to help you build a team that turns one-time buyers into l...
The Business & Pleasure of Flowers
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
