Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
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Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
When It Rains, It Pours: Giving Yourself Grace in Life’s Storms
The Business & Pleasure of Flowers
29 minutes
3 weeks ago
When It Rains, It Pours: Giving Yourself Grace in Life’s Storms
Episode 305: In this heartfelt and candid conversation, Lori opens up about one of those weeks — when everything seems to happen at once. From car troubles and family emergencies to the emotional rollercoaster of feeling stretched too thin, they unpack the real-life chaos that comes with balancing work, family, and self. Together, they explore what it means to give yourself grace, delegate when needed, and let go of guilt, especially for business owners and florists who feel they must a...
The Business & Pleasure of Flowers
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
