Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
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Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
Wonder Over Noise: What Mr. Rogers Still Teaches Us
The Business & Pleasure of Flowers
30 minutes
1 month ago
Wonder Over Noise: What Mr. Rogers Still Teaches Us
Episode 304: This week, Lori and Vonda catch up on life, caregiving, and the whirlwind of a recent Italy wedding trip before diving into the timeless wisdom of Mr. Rogers. Together, they reflect on his lessons of empathy, dignity, and human connection, exploring how to slow down, listen deeply, and rediscover the beauty of wonder in today’s noisy world. This episode is a gentle reminder to pause, reflect, and find joy in the simple, meaningful moments that truly elevate life. Sponsored by: F...
The Business & Pleasure of Flowers
Episode 308: Recorded at peak “end-of-day brain,” Lori and Vonda dive into one of the most overlooked tools in the floral industry: email marketing that feels personal, warm, and human. They break down why florists avoid email marketing, what customers actually want to receive, and how you can write simple newsletters that create loyalty—not pressure. You’ll learn how to craft subject lines that get opened (“We saw this and thought of you…”), how to balance storytelling with sales, and w...
