If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. In this episode, Dr David Cunic—entrepreneur, investor, and founder of UCS Advisors—shares practical, real-world advice on how to raise capital even when you’re pre...
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If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. In this episode, Dr David Cunic—entrepreneur, investor, and founder of UCS Advisors—shares practical, real-world advice on how to raise capital even when you’re pre...
Niche Marketing: Why Less Is More for Business Growth
The Business Behind Your Business
30 minutes
1 month ago
Niche Marketing: Why Less Is More for Business Growth
In today’s digital world, standing out as a small business feels harder than ever. Between endless noise, flashy marketing tactics, and conflicting advice, many business owners are left frustrated with wasted time and money. But what if narrowing your focus could actually unlock growth? In this episode of The Business Behind Your Business, Paul Sweeney sits down with Jennifer Christensen, Co-Founder and CMO of Beacon Media + Marketing, to unpack the power of niche marketing. Jennifer shares w...
The Business Behind Your Business
If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. In this episode, Dr David Cunic—entrepreneur, investor, and founder of UCS Advisors—shares practical, real-world advice on how to raise capital even when you’re pre...
