If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. In this episode, Dr David Cunic—entrepreneur, investor, and founder of UCS Advisors—shares practical, real-world advice on how to raise capital even when you’re pre...
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If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. In this episode, Dr David Cunic—entrepreneur, investor, and founder of UCS Advisors—shares practical, real-world advice on how to raise capital even when you’re pre...
Why Emotional Engagement is Your Business’s Hidden Superpower
The Business Behind Your Business
27 minutes
3 months ago
Why Emotional Engagement is Your Business’s Hidden Superpower
In today’s crowded digital landscape, where businesses fight for attention and AI-generated content floods every channel, one element consistently cuts through the noise: genuine emotional connection. In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Geoffrey Stern, founder and CEO of Voice Express and the consumer brand VoiceGift, to explore how emotional engagement can transform even the most ordinary product into something deeply memorable. What you’ll ...
The Business Behind Your Business
If you’ve ever struggled to find funding for your start-up or early-stage business, this episode is for you. Many founders assume that capital raising is only for big corporations or venture-backed tech firms—but as Dr David Cunic reveals, small business owners can access funding too, if they know where to look and how to prepare. In this episode, Dr David Cunic—entrepreneur, investor, and founder of UCS Advisors—shares practical, real-world advice on how to raise capital even when you’re pre...