EP15 Avoiding the Trap of Growing Broke: Sustainable Business Growth Strategies

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The Business BFF with the Women's Accountant

Emma Bowdler, The Women's Accountant

22 episodes

20 hours ago

Welcome to the Business BFF, the podcast where fierce and fabulous business women come together for the kind of real talk and honest advice only your besties would give. I'm your host, Emma Bowdler, founder of The Women's Accountant, and I'm here to help you navigate the wild world of business, finance, and life, whether you're scaling up Starting fresh or just need a pep talk from someone who gets it, you're in the right place. So grab your favourite bevy and get comfy. It's time for a chat with your business BFFs.

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EP15 Avoiding the Trap of Growing Broke: Sustainable Business Growth Strategies

The Business BFF with the Women's Accountant

15 minutes 11 seconds

5 months ago

EP15 Avoiding the Trap of Growing Broke: Sustainable Business Growth Strategies

In this episode of the Business BFF podcast, host Emma Bowdler, founder of The Women's Accountant, discusses a common but sneaky issue faced by many growth-minded business owners: growing broke. Despite increasing sales, client lists, and team sizes, many business owners find themselves struggling with profits. Emma identifies four primary reasons for this phenomenon: outdated pricing, absorbing rising costs without adjusting prices, forgotten subscriptions, and reinvestment without clear ROI. She offerspractical tips for sustainable growth, including rebuilding pricing structures, conducting regular money audits, understanding cash conversion cycles, and updating service packages. The episode emphasises the importance of maintaining strong profit margins and operational clarity to achieve stable and meaningful business growth.

00:00 Introduction to Growing Broke

01:35 Defining Growing Broke

03:08 Common Reasons for Growing Broke

09:59 Conscious Scaling: The Solution

13:26 Conclusion and Final Thoughts