In this episode of The Business BFF, host Emma Bowdler (founder of The Women’s Accountant) dives deep into the four most important numbers that every business owner should track. These aren't your typical revenue and profit figures. Discover the metrics that truly matter for business growth, including retention rates, conversion rates, average sale value, and sales per customer. Learn how to leverage these key numbers to increase revenue, improve profitability, and build a more sustainable and successful business. 

 Key Takeaways: 

1. Retention Rates: The percentage of clients who continue to use your services over time. 
2. Conversion Rates: The number of inquiries converted into paying customers. 
3. Average Sale Value: The average amount spent by each customer per transaction. 
4. Sales Per Customer: The number of transactions each customer makes annually. 
5. Improving these metrics can significantly increase revenue without the need to acquire new clients constantly. 

Timings: 

 00:00 Introduction 

01:14 Retention Rates 

05:57 Conversion Rates 

09:59 Average Sale Value 

12:13 Sales Per Customer 

15:00 Conclusion