Undercharging & Overwhelmed

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The Business BFF with the Women's Accountant

Emma Bowdler, The Women's Accountant

22 episodes

20 hours ago

Welcome to the Business BFF, the podcast where fierce and fabulous business women come together for the kind of real talk and honest advice only your besties would give. I'm your host, Emma Bowdler, founder of The Women's Accountant, and I'm here to help you navigate the wild world of business, finance, and life, whether you're scaling up Starting fresh or just need a pep talk from someone who gets it, you're in the right place. So grab your favourite bevy and get comfy. It's time for a chat with your business BFFs.

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Undercharging & Overwhelmed

The Business BFF with the Women's Accountant

15 minutes 11 seconds

10 months ago

Undercharging & Overwhelmed

In this episode of The Business BFF podcast, host Emma Bowdler, founder of The Women's Accountant, discusses the pitfalls of pricing based on self-worth and the benefits of value-based pricing. Emma shares her insights on why 'charge your worth' is a toxic concept that keeps women in business small, explaining how emotions can lead to inconsistent pricing. She introduces value-based pricing and provides actionable strategies to help women entrepreneurs price their services based on the results and transformations they deliver. Tune in for tips on overcoming imposter syndrome, avoiding comparison pitfalls, and shifting your pricing mindset to reflect true client outcomes.

Show Notes

00:00 Welcome to The Business BFF Podcast

00:35 The Problem with 'Charge Your Worth'

01:27 The Dangers of Pricing Based on Self-Worth

02:52 Real-Life Examples of Pricing Pitfalls

07:43 Understanding the Root Causes

09:44 Reframing Your Pricing Mindset

10:41 Practical Strategies for Value-Based Pricing

14:12 Final Thoughts and Staying Connected