Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
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Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
Episode 13 - Aligning Goals and How to Foster Collaboration Between Sales and Marketing Teams with Nigel Green
The Business Conversation
38 minutes 5 seconds
4 years ago
Episode 13 - Aligning Goals and How to Foster Collaboration Between Sales and Marketing Teams with Nigel Green
This episode of the The Business Conversation Podcast features Nigel Green, independent consultant who specializes in sales teams. Misalignment between sales and marketing is a common problem within organizations. Fortunately, there are creative solutions which empower both departments to hit company goals, regardless of industry.
Nigel shares the anatomy of a good sales team and how curiosity, competition, and chemistry contribute to the success of this department. Nigel also advises company leaders that the implementation of scorecards is an unmistakable way to hold accountability.
The Business Conversation
Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
