Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
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Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
Episode 15 - The Voice of the Customer Reconciles Sales and Marketing with Jessica Marshall-Kurysh
The Business Conversation
38 minutes 52 seconds
4 years ago
Episode 15 - The Voice of the Customer Reconciles Sales and Marketing with Jessica Marshall-Kurysh
This episode of The Business Conversation Podcast features Jessica Marshall Kurysh, Vice President of Commercial Market Segments at Cambria. The rift between sales and marketing is legendary.
In practically every industry, there seems to be a consensus that the two teams simply cannot get along. However, both teams working in tandem is critical when launching new products and services.
Jessica provides incredible insight as she has worked for both sides, such as using the voice of the customer to focus marketing's more long-term views and widen sales' generally shorter term goals.
She provides simple yet actionable tips for teams to really understand their customers, such as asking them authentic questions that don't lead back to you and having leadership prioritize the discovery of the true voice of the customer.
The Business Conversation
Welcome to The Business Conversation hosted by Garrio Harrison. On this show we’re going to learn from Business Leaders about the stories behind the decisions that have driven their organizations forward.
This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future & Curious, a team of sales-focused marketers building scalable marketing strategies that support business development efforts.
