Episode Title: A Case for Transparent Prices
We Discuss:
- Why hiding your prices might be hurting your business
- How transparent pricing leads to more inquiries and fewer ghosts
- The psychological and market effects of pricing transparency
- How sharing your prices signals confidence in your work
TL;DR:
- Transparent pricing encourages more inquiries because potential clients don’t feel like they’re walking into the unknown.
- When photographers share their prices, they help normalize industry standards, making it easier for everyone to charge sustainably.
- Clients are less likely to ghost when they know pricing upfront—it removes sticker shock and hesitation.
- Trust increases when pricing is clear. People are naturally skeptical of hidden costs or unclear pricing models.
- If you’re hiding your prices, you may be unintentionally signaling that you think they’re too high. Confident pricing shows clients that your work is worth it.
Resources:
- Learn more about pricing strategies for photographers at www.thebusinessfocusedphotographer.com
