Cherry Rose Tan is a Certified Transformative Coach known as the ""Founder Whisperer."" She helps founders create a healthy and indestructible relationship with their emotions. Once an award-winning educator, she has taught Canada’s billionaire families. A fifth-generation entrepreneur, Cherry Rose has built companies alongside her brother for 14 years. It led to the creation of Paycase Financial, Canada's first fully-compliant crypto exchange with TMX and BMO. She acts as an early investor. Cherry Rose is a mental health authority in the tech space, speaking regularly at conferences. She has been featured by CBC, The Globe and Mail, and Inc. She leads For Founders by Founders, a platform where founders and investors pledge their mental health stories.