Youth sports shape young talent, but at what cost? This episode explores the connection between mental health and athletic performance in youth sports, highlighting the intense pressure young athletes face from coaches, parents, and even social media — and what we can do to address this growing concern. Enter the NUI app, founded by Julie Korioth to support the mental health and performance of young athletes. Julie shares her experience carving out a career in sports and the journey to create NUI, from securing funding to forming partnerships. We also discuss what’s fueling the current mental health crisis among athletes, tools for building confidence and mental resilience, and what it takes to create a sustainable career in the field of sports psychology. Join our conversation now! Topics discussed in this episode: The mental health crisis in youth sports How self-doubt impacts performance and how to address it Creating the NUI app and community Key resources and features of the NUI app How social media and athlete rankings affect young athletes Strategies to build confidence and resilience How coaches and parents can better support athletes Tips for landing your dream job in mental health and sports Download the NUI app from the Apple App Store or Google Play! http://www.getnui.com/ Connect with Julie Korioth and NUI: / julie-korioth-65623a105 / juliekorioth / nuicommunity julie@getnui.com Stay connected with Business of Basketball: https://www.businessofbasketball.co/ / businessofbasketballpod / @businessofbasketball Transcript