S10 Ep 23: How to Develop and Retain Gen Z Talent with Alex Atherton

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The Business of Being Brilliant

Helen Beedham

113 episodes

1 day ago

Organisational expert Helen Beedham explores the human side of work. She talks to business leaders, academics, authors and other experts about what’s helped them to work at their best and how we can create organisations where everyone can flourish. Tune in for some honest reflections, some wise advice and a host of practical suggestions to help you and your business succeed. Find the show notes at www.helenbeedham.com.

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S10 Ep 23: How to Develop and Retain Gen Z Talent with Alex Atherton

The Business of Being Brilliant

34 minutes 27 seconds

1 day ago

S10 Ep 23: How to Develop and Retain Gen Z Talent with Alex Atherton

What’s really going on with Gen Z at work and how can leaders rethink their approach to unlock their immense potential? In this episode, Helen Beedham sits down with educator, leadership coach, and author Alex Atherton to explore the myths, frustrations, and truths surrounding Gen Z talent. Drawing on his decades of experience as a Head Teacher and workplace generational expert, Alex offers invaluable insight into what Gen Z truly values, the obstacles they face, and why traditional career paths just don’t add up for this cohort.

Helen and Alex discuss:

⭐️ Why the “impatient, unreliable snowflake” label does Gen Z a disservice and what the data shows about their work ethic and achievements

⭐️ How growing up as digital natives and living through economic uncertainty have shaped Gen Z’s outlook at work

⭐️ How organisations can adapt to engage and retain the Gen Z generation

⭐️ The importance of telling authentic stories (not polished marketing) to attract and motivate younger talent

⭐️ How leaders can leverage Gen Z’s entrepreneurial skills, even if it means embracing flexibility and creative arrangements rather than one-size-fits-all job specs

About Alex Atherton:

Alex Atherton is an educator, leadership coach, and keynote speaker with over 25 years’ experience in inner-city schools, including more than a decade as a London headteacher. He’s also author of The Snowflake Myth: explaining Gen Z in the workplace and beyond. Alex specialises in bridging generational gaps at work — bringing rich insights into what Gen Z truly value and how organisations can help them thrive.

Visit Helen’s website www.helenbeedham.com.

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