You won’t believe how a $2,500 angel investment and a WhatsApp group turned into one of the most powerful female-led creator brands today. In this episode of The Business of Creators, Ian Shepherd talks with Maggie Sellers Reum, founder of Hot Smart Rich about how she turned her creator-led female ambition brand into something so powerful that Steven Bartlett and FlightStory came calling. She shares the full behind-the-scenes of how the deal happened and how she’s scaling her media business w...
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You won’t believe how a $2,500 angel investment and a WhatsApp group turned into one of the most powerful female-led creator brands today. In this episode of The Business of Creators, Ian Shepherd talks with Maggie Sellers Reum, founder of Hot Smart Rich about how she turned her creator-led female ambition brand into something so powerful that Steven Bartlett and FlightStory came calling. She shares the full behind-the-scenes of how the deal happened and how she’s scaling her media business w...
What happens when you combine a viral creator with a disruptive candy brand? In this episode of The Business of Creators, Ian Shepherd dives into the story of 1UP with co-founders Michael Schenker, and Chris Koch — the team behind the bold new candy brand launched with FaZe Rug. From rapid product innovation to landing Walmart distribution in months, they share how they’re building a Gen Z-first CPG company with creators at the core. Launching products for sale? Start with a .store domain. To...
The Business of Creators
You won’t believe how a $2,500 angel investment and a WhatsApp group turned into one of the most powerful female-led creator brands today. In this episode of The Business of Creators, Ian Shepherd talks with Maggie Sellers Reum, founder of Hot Smart Rich about how she turned her creator-led female ambition brand into something so powerful that Steven Bartlett and FlightStory came calling. She shares the full behind-the-scenes of how the deal happened and how she’s scaling her media business w...
