Hi, I’m Yasmine! I’m a business & intellectual property lawyer, award-winning entrepreneur, and strategic advisor to founders — here to help you grow a profitable, protected business that lasts.
After nearly a decade of advising hundreds of companies across tech, media, and digital commerce, I created The Business of Doing Business® to share insights, strategies, and legal know-how for building with clarity, confidence, and protection.
Here, you’ll find:
🔐 Legal strategies to protect your brand & business
📝 Contracts, trademarks, & business structuring tips
✔️ Executive decision-making & smart scaling insights
📈 Digital growth & monetization frameworks that work
🤝 How to build strong, profitable business relationships
Subscribe for actionable tips, legal education, and behind-the-scenes lessons from real entrepreneurs.
→ Shop lawyer-created legal contracts & templates: coachesandcompany.com/shop
🎧 Listen on YouTube or your favorite podcast app.
For educational purposes only. Not legal advice.
#TheBusinessOfDoingBusiness #legaltips #businesstips #onlinebusiness #marketing #womeninbusiness
Topics: business, entrepreneurship, online business, selling services, building a business, negotiation, contracts, business contracts, business deals, business partnerships, content creation, marketing, social media marketing, relationship marketing, client relationships, business relationships, digital business, digital marketing, business lawyer, trademark, copyright, intellectual property, affiliate marketing, women in business, business tools, business software, clients, selling services, creator economy, content creator, protect your brand
Hosted on Acast. See acast.com/privacy for more information.
Hi, I’m Yasmine! I’m a business & intellectual property lawyer, award-winning entrepreneur, and strategic advisor to founders — here to help you grow a profitable, protected business that lasts.
After nearly a decade of advising hundreds of companies across tech, media, and digital commerce, I created The Business of Doing Business® to share insights, strategies, and legal know-how for building with clarity, confidence, and protection.
Here, you’ll find:
🔐 Legal strategies to protect your brand & business
📝 Contracts, trademarks, & business structuring tips
✔️ Executive decision-making & smart scaling insights
📈 Digital growth & monetization frameworks that work
🤝 How to build strong, profitable business relationships
Subscribe for actionable tips, legal education, and behind-the-scenes lessons from real entrepreneurs.
→ Shop lawyer-created legal contracts & templates: coachesandcompany.com/shop
🎧 Listen on YouTube or your favorite podcast app.
For educational purposes only. Not legal advice.
#TheBusinessOfDoingBusiness #legaltips #businesstips #onlinebusiness #marketing #womeninbusiness
Topics: business, entrepreneurship, online business, selling services, building a business, negotiation, contracts, business contracts, business deals, business partnerships, content creation, marketing, social media marketing, relationship marketing, client relationships, business relationships, digital business, digital marketing, business lawyer, trademark, copyright, intellectual property, affiliate marketing, women in business, business tools, business software, clients, selling services, creator economy, content creator, protect your brand
Hosted on Acast. See acast.com/privacy for more information.

Confused about trademarks & what it means for you as a business owner?
In this episode, Yasmine discusses the importance of trademarks for businesses and entrepreneurs building brands and selling products or services. Yasmine covers the categories of trademark distinctiveness and offers tips for selecting a trademark, conducting a clearance search, and using the correct trademark symbols in your brand and marketing materials. Additionally, Yasmine discusses trademarking personal names and brands, the use of trademark symbols, and the need for thorough trademark clearance searches to avoid infringement or forced rebrandings.
Key Takeaways:
EPISODE TIMESTAMPS:
00:00 Introduction
02:22 What is a Trademark?
05:09 Categories of Trademark Distinctiveness
10:56 Trademark Selection & Clearance Search
14:05 Benefits of Trademark Registration
19:01 Trademark Symbols & Rights
23:20 Conclusion
⭐️ FREE GUIDE: Download your copy of our Legally Launch Guide & Legal Check-up Checklist!
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Disclaimer (because, duh): The information presented in this podcast and on any affiliated platforms are for educational, informational, and entertainment purposes only. Consuming this content does not create an attorney-client relationship. If you need legal advice pertaining to your particular situation, you should consult directly one-on-one with an attorney.
Hosted on Acast. See acast.com/privacy for more information.