Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
Why Your Clients Need Options: Flexible Ergonomics Service Models
The Business of Ergonomics Podcast
20 minutes
6 months ago
Why Your Clients Need Options: Flexible Ergonomics Service Models
In this episode, I’m giving you a behind-the-scenes look at a fresh way to structure and offer your ergonomic services—one that’s flexible, scalable, and way more aligned with what clients actually need (and can afford). Whether you’re working with office setups or on the shop floor, I’ll walk you through how to use a value ladder approach and hybrid service options to reach more people, show up as a true partner, and create long-term client relationships. You’ll hear real-world example...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
