Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
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Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
Your Business Growth Toolkit - Accelerate: The Business of Ergonomics
The Business of Ergonomics Podcast
21 minutes
10 months ago
Your Business Growth Toolkit - Accelerate: The Business of Ergonomics
Ready to take your ergonomics business to the next level? In this jam-packed episode, Darcie Jaremey dives into the Accelerate: The Business of Ergonomics program, revealing how it can help you streamline your operations, boost your marketing skills, and save time with powerful tools like a report writing app and an office ergonomic equipment database. Whether you're a budding entrepreneur, a busy consultant, or a research enthusiast, this episode offers valuable insights to help you grow you...
The Business of Ergonomics Podcast
Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it’s not the worker in pain. It’s the HR decision-maker who signs the contract and opens the door to dozens of assessments. Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client’s true needs and objections, and why a clear marketing message makes or breaks your business. You’ll also learn why setting 90-day go...
