Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.
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Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.
Martin Kihn, SVP, Strategy at Salesforce Marketing Cloud
The Business of Marketing
28 minutes
1 month ago
Martin Kihn, SVP, Strategy at Salesforce Marketing Cloud
Martin Kihn, SVP, Strategy, Salesforce Marketing Cloud, shares his perspective on how AI, data, and storytelling are shaping the future of marketing. He discusses the rise of agentic AI, lessons from history on tech disruption, and how marketers can stay human-centred while embracing automation and innovation.
The Business of Marketing
Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth.
