This Platform is Redefining Creator x Brand Partnerships

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The Business of Talent

Sam Hysell, Jordan Williams

140 episodes

2 weeks ago

The Business of Talent podcast dives into the creator economy and the rapidly evolving media, entertainment, and digital landscape. Each episode examines how talent—from musicians and athletes to content creators and executives—transforms businesses and influences traditional sectors. With insights on strategies and innovations, it highlights the future of talent-driven enterprises. Hosted by industry veterans, the podcast combines practical experience with a forward-looking view, offering listeners a unique perspective on the dynamic world of media and business.

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This Platform is Redefining Creator x Brand Partnerships

The Business of Talent

56 minutes 40 seconds

9 months ago

This Platform is Redefining Creator x Brand Partnerships

In this episode of the Business of Talent Podcast, hosts Sam and Jordan are joined by Tiffany Kelly, the founder and CEO of Curastory. They discuss the transformative impact of NIL (Name, Image, Likeness) for student-athletes, the future of influencer media, and how creators can better monetize their content.

Tiffany shares her journey from being a sports analytics associate at ESPN to creating Curastory, a platform enabling creators to monetize across their social profiles. The episode’s news segment also covers Chamath Paliapatiya's investment in Mr. Beast and the NFL's new program granting former players access to official footage. With insights into programmatic advertising and creator growth strategies, this episode is a must-listen for anyone interested in the evolving landscape of the creator economy.

00:00 Introduction to NIL and Creator Economy

00:18 Welcoming the Audience and Introducing the Podcast

00:50 Special Guest: Tiffany Kelly of Curastory

02:05 Weekly News Segment: Mr. Beast's Series A Funding

07:22 NFL's Access Pass for Legends

12:46 Brand Safety and Creator Autonomy

17:51 Interview with Tiffany Kelly: ESPN to Curastory

31:23 Early Partnerships and VC Funding

33:36 Starting with Sports in the Creator Economy

36:47 Navigating Advertiser Demand

37:40 The Evolution of the Creator Economy

41:03 Data and Analytics in Advertising

45:47 Exploring B2B Creators

47:31 Hot Takes and Final Thoughts