Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties.
We’re two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles - with the end goal of being able to show up for our families first.
The Business Playdate is a podcast all about the real and raw experiences we have encountered as business owners, as moms, as wives, and as female entrepreneurs. We'll be diving into all things business, motherhood, marketing trends and education, and bringing on special guest experts to share their stories with you too!
Our goal is to share exciting episodes every week that make you feel less alone in your journey as we work to build a community of like-minded women who just GET IT!
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Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties.
We’re two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles - with the end goal of being able to show up for our families first.
The Business Playdate is a podcast all about the real and raw experiences we have encountered as business owners, as moms, as wives, and as female entrepreneurs. We'll be diving into all things business, motherhood, marketing trends and education, and bringing on special guest experts to share their stories with you too!
Our goal is to share exciting episodes every week that make you feel less alone in your journey as we work to build a community of like-minded women who just GET IT!
EP 14: Marketing Strategy vs. Marketing Implementation - Defining Key Differences
The Business Playdate
29 minutes
1 year ago
EP 14: Marketing Strategy vs. Marketing Implementation - Defining Key Differences
In this week's episode, Lindsay and Betsy take a deep dive into the key differences between Marketing Strategy and Marketing Implementation. Yep, these are two different pieces of the puzzle for businesses to see growth, success, and positive customer/client experiences.
Listen in as we define marketing strategies and implementation, their respective roles in creating value for your clients, and ways to navigate common challenges with clients as a marketing service provider with strategy and implementation offers.
Also, Lindsay shares her agency's offer ecosystem, which breaks down the life cycle of a client from brand positioning to strategy and implementation development to ongoing management and creative services.
This episode is great for any marketing service provider looking to laser focus their offers in 2024 and create value-packed services for clients of any size.
Follow The Business Playdate online & come say hi!
* The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
* Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
* Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
* Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
* Learn more about Betsy's marketing services here: https://betsymoorehead.com/
The Business Playdate
Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties.
We’re two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles - with the end goal of being able to show up for our families first.
The Business Playdate is a podcast all about the real and raw experiences we have encountered as business owners, as moms, as wives, and as female entrepreneurs. We'll be diving into all things business, motherhood, marketing trends and education, and bringing on special guest experts to share their stories with you too!
Our goal is to share exciting episodes every week that make you feel less alone in your journey as we work to build a community of like-minded women who just GET IT!
