Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties.
We’re two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles - with the end goal of being able to show up for our families first.
The Business Playdate is a podcast all about the real and raw experiences we have encountered as business owners, as moms, as wives, and as female entrepreneurs. We'll be diving into all things business, motherhood, marketing trends and education, and bringing on special guest experts to share their stories with you too!
Our goal is to share exciting episodes every week that make you feel less alone in your journey as we work to build a community of like-minded women who just GET IT!
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Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties.
We’re two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles - with the end goal of being able to show up for our families first.
The Business Playdate is a podcast all about the real and raw experiences we have encountered as business owners, as moms, as wives, and as female entrepreneurs. We'll be diving into all things business, motherhood, marketing trends and education, and bringing on special guest experts to share their stories with you too!
Our goal is to share exciting episodes every week that make you feel less alone in your journey as we work to build a community of like-minded women who just GET IT!
EP 25: Breaking Down Organic, Paid, and Earned Media Channels for a Marketing Strategy
The Business Playdate
33 minutes
1 year ago
EP 25: Breaking Down Organic, Paid, and Earned Media Channels for a Marketing Strategy
This week, we are sharing the multiple marketing channels and marketing media types you can include in a marketing strategy, you guessed it, outside of social media. This topic of conversation came to light after the "great Meta outage of 2024" that happened earlier this week. As two firm believers that you don't just need social media to run a successful business, we know this isn't the last time something like this will happen.
Listen in as we break down the different types of marketing media (organic, paid, and earned) and how each of these avenues can fit into a business marketing strategy and help to create successful growth.
Follow The Business Playdate online & come say hi!
* The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
* Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
* Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
* Learn more about Lindsay's marketing program here: https://lindsaywhite.co/
* Learn more about Betsy's marketing services here: https://betsymoorehead.com/
The Business Playdate
Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead, two internet strangers turned business besties.
We’re two marketing professionals living across the country, raising our kiddos while running our own individual businesses. We built these businesses based on our experiences working in corporate management roles - with the end goal of being able to show up for our families first.
The Business Playdate is a podcast all about the real and raw experiences we have encountered as business owners, as moms, as wives, and as female entrepreneurs. We'll be diving into all things business, motherhood, marketing trends and education, and bringing on special guest experts to share their stories with you too!
Our goal is to share exciting episodes every week that make you feel less alone in your journey as we work to build a community of like-minded women who just GET IT!
