When you lead with your offer, you are limiting the number of people who can help. In fact, putting an offer out with a link to purchase it is selling, not marketing. Marketing involves attracting leads, capturing leads, and nurturing leads.
In this episode, I talk about how to make your marketing a lot better by using the stages of awareness. These stages include being unaware, awareness, diagnosis, the real solution, and the “they get it” stage. I share how to move your leads from the unawareness stage all the way through the “they get it” stage.
Access the resources mentioned in this episode and a full transcript: View the show notes
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