Creating a program for your business can open up new doors, not only for your profits but also for your connection to your clients. Programs allow you to help your business become more client-centric, putting their needs at the forefront. There are so many benefits a program can offer over other sales offers that can improve your business, your client’s experience, and more. In this episode, you’ll hear from three different business owners I’ve worked with to create programs for their businesses.

Peter and Lynn are occupational therapists who I worked with to develop a framework they apply to all of their packages. This framework allows them to tailor their programs to their client’s individual needs. This means their clients get exactly what they need by customizing a basic format. Their clients have all responded positively to the change in the business model.

Chris uses hands-on bodywork and neuroscience to help his clients manage and overcome their pain. He’s found that by transitioning from offering ten sessions blocks to a 3-month long program, he can educate his clients on how to manage their pain at home. This has resulted in clients taking ownership and autonomy of their pain management while allowing Chris to become the type of practitioner he’s always wanted to be.

Talia helps foster literacy in children with a two-part program that involves both children and their parents. Her business model included programs from the beginning, and she believes it’s one of the reasons her business is so successful. She explains how even though her clients might want one thing, her program instead focuses on what they need. This has resulted in happier, healthier family dynamics and literate children who believe in themselves.

All three of these businesses understand the importance of offering follow-up sessions to their clients after their programs finish. While none have official follow-up programs, each offers maintenance sessions, next steps, or future upsell opportunities. Packages help you be more authentic and connected in your business.

Access the resources mentioned in this episode and a full transcript: View the show notes

Learn how to build a more fulfilling and profitable practice with long-term clients and stable income:

Join the next Practitioners Business Roundtable

Join the Business (R)Evolution Academy to create steady monthly income, streamlined systems, and more client success in your business in the next 6 months.

-------------

If you're a wellness practitioner looking to increase your income without overworking or burning out, check out the Profitable Practitioner Academy.

This 12-month coaching program helps you organize your business, attract committed clients, and boost your income with streamlined systems. You'll learn how to run your practice efficiently, eliminate no-shows, and create a business that supports your life goals.

Visit https://joannasapir.com/ppa for more details.