What if time isn’t something you manage, but something you design—a tool that can multiply freedom, scale your business, and even reshape your legacy? Most entrepreneurs treat time like a relentless enemy—constantly running out, always slipping away. But what if that belief is costing you impact, growth, and freedom? In this episode, I sit down with John Coyle—Olympic silver medalist, 5x TEDx speaker, professor, and leading expert on the psychology and neuroscience of time.  We dive into the fascinating world of Chronos and Kairos—two radically different ways of experiencing time—and uncover how founders can shift from operator mode to visionary leadership. John shares why the value of time has nothing to do with its duration, how to trade money for time, and the simple shifts that help you create unforgettable Kairos moments in business and life.  He even puts me in the coaching hot seat—expect some “aha” moments along the way! If you’ve ever felt like time is controlling you, this conversation will completely reframe how you scale, exit, and design a life of freedom. Want to exit your business but unsure where to start? Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com Chapters 00:00 Redefining Time: A New Perspective 02:03 From Athlete to Expert: The Journey of John Coyle 03:36 The Value of Time: Insights from Sports and Life 06:05 Time as Currency: Trading Time for Money 09:23 Chronos vs. Kairos: Understanding Time Dimensions 13:13 Creating Meaningful Moments: The Kairos Mindset 18:39 Navigating Time in Business: The Shift from Kronos to Kairos 22:23 The Importance of Connection: Building Relationships in Business 25:31 Self-Actualisation: The Journey Beyond Success 28:50 The Journey of an Athlete to a Mentor 31:04 Designing Memorable Experiences 33:52 The Framework of Memory Construction 37:31 Strategic Time Management for Founders 42:18 Creating Impactful Moments in Life 47:49 Experiences Over Material Possessions 49:09 The Value of Freedom and Choices 54:47 Key Takeaways for a Fulfilling Life 🙏 How To Support The Business Strategist 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT OUR SPONSOR Helping you take the complexity out of exiting your business. Go to https://www.adambenedict.co.uk ABOUT THE GUEST https://johnkcoyle.com/ https://www.youtube.com/@JohnKCoyle1 https://www.linkedin.com/in/johnkcoyle1/ https://www.facebook.com/johnkcoyle/ https://www.instagram.com/coylejohnk/ Book “Design for Strengths” - https://dl.bookfunnel.com/gi30vzgh2t ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices