Culture doesn’t sit on your balance sheet — but it’s the reason some businesses sell for millions more than yours. In this episode I sit down (for the third time!) with WSJ bestselling author Alex Brueckmann to unpack something most founders completely miss in their exit plan: buyers don’t just buy your numbers — they buy your culture. We break down his 9 Elements of Organisational Identity, talk about why two companies with identical P&Ls sell for totally different prices, and how to show culture in due diligence so you can justify a premium. If you’re planning to scale and exit in the next 24–36 months, this is the lens you need. 5 reasons to listen You’ll finally understand the “valuation gap” — why some firms with the same revenue and profit command higher multiples. You get Alex’s 9-element framework that links culture, strategy and leadership — in plain English, not academic fluff. You’ll hear how investors actually think and what they look for beyond client lists and P&Ls when deciding to overpay. You’ll learn how to evidence culture in a way buyers can see, not just read as nice words on a website. • 5. You’ll spot the founder-dependency red flags that kill deals — and what to fix now if you want to exit in 24–36 months. Want to exit your business but unsure where to start? Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: ⁠https://readytoexit.scoreapp.com⁠ABOUT OUR SPONSOR Helping you take the complexity out of exiting your business.  Go to ⁠https://www.adambenedict.co.uk⁠ABOUT THE GUEST LinkedIn: https://www.linkedin.com/in/alexanderbrueckmann Website: www.AlexBrueckmann.comABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Website: ⁠https://adamstrong.net⁠ Email: hello@adamstrong.net Learn more about your ad choices. Visit megaphone.fm/adchoices