Are you accidentally giving away your expertise for free? In this episode of The Buyer Facilitator Podcast, George Chavez, President of Topaz Sales Consulting, tackles one of the most common traps in sales—the “free consulting support trap.” Discover how even the most well-intentioned sales professionals end up offering endless advice and strategy sessions that never convert into business… and how to break free from that cycle.

George shares practical strategies to set boundaries, protect your time, and position your expertise as something prospects are willing to invest in. You’ll learn how to recognize red flags—like uncommitted buyers, endless follow-ups, and undervalued expertise—and how to replace over-teaching with powerful questions that build trust and move the sale forward.

If you’ve ever walked out of a meeting feeling like you just gave a free training session, this episode is your wake-up call. Learn how to stop educating and start facilitating so you can turn those “free sessions” into real, profitable relationships.

For more training an tools, visit our resources page at TopazSalesConsulting.com/resources