Meet Ira Rubenstein, PBS's Chief Digital and Marketing Officer, who's spent his career shaping how we consume digital content. For the past 25 years, Ira has been navigating hearing loss in the corporate world at companies like Marvel, Sony Pictures, and Fox.. He started with hearing aids, and when his right ear went completely deaf in 2010, he became one of the first people to test cochlear implants for single-sided deafness in FDA trials. Now with bilateral implants and serving as Vice Chair of the Hearing Loss Association of America, he's using his position to push for real change - from making sure PBS employees have hearing aid coverage to advocating for better captioning at major industry events.