In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
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In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
How Activists Stopped Fracking in NY—And What We Can Learn From It
The Campaign Strategist
44 minutes
7 months ago
How Activists Stopped Fracking in NY—And What We Can Learn From It
In this episode of The Campaign Strategist, Rich Schrader and Kate Sinding Daly take us inside the eight-year campaign that led New York to ban fracking—making it the first state with significant gas deposits to stop the practice. Rich is the Director of New York Government Affairs at NRDC. At the time, Kate was Senior Attorney and Deputy Director of NRDC’s New York Program. She is now Vice President of Law and Policy at the Conservation Law Foundation. They share how their team, alongside gr...
The Campaign Strategist
In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
