In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
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In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
How the People of NC Stopped Mark Robinson | Durrell Johnson on The Campaign Strategist
The Campaign Strategist
42 minutes
4 months ago
How the People of NC Stopped Mark Robinson | Durrell Johnson on The Campaign Strategist
Durrell Johnson helped lead the campaign to stop Mark Robinson’s run for governor in North Carolina—and in doing so, created a roadmap for defeating far-right extremism. In this episode, he explains how local groups built trust, centered impacted communities, and reached even conservative voters who felt the danger. “This wasn’t just about what Robinson said—it was about what would happen if he held power.” A must-listen for campaigners and communicators heading into 2026. Find an...
The Campaign Strategist
In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
