In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
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In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
Leadership and long-term thinking with Mark Magaña
The Campaign Strategist
37 minutes
8 months ago
Leadership and long-term thinking with Mark Magaña
Environmentalist, strategist and leader Mark Magaña joins The Campaign Strategist to talk about the need for long-term vision and investments in growing progressive political power, how to think like a White House staffer when asking them for help, and his approach to building up the infrastructure of the movement. Mark is the Founding President & CEO of GreenLatinos, a co-founder of the America the Beautiful for All Coalition, and serves on the boards of the League of Conservation Voters...
The Campaign Strategist
In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
