In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
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In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
The Art of Understanding and Connecting with Voters with Liz Kazal
The Campaign Strategist
35 minutes
4 months ago
The Art of Understanding and Connecting with Voters with Liz Kazal
Liz Kazal of the Campaign for a Family Friendly Economy joins The Campaign Strategist to talk about why Republican members of Congress are starting to feel real political risk over their support for Trump’s tax and budget bill—and how her team is keeping the pressure on. From Medicaid cuts to economic messaging, Liz shares how organizers can turn pain into power—and why being “relentless” is the only path forward in today’s political climate. Find and subscribe: Substack and your favori...
The Campaign Strategist
In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
