In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
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In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
Why Democrats Are Losing the Working Class | Chuck Rocha Explains
The Campaign Strategist
36 minutes
8 months ago
Why Democrats Are Losing the Working Class | Chuck Rocha Explains
Political strategist and labor organizer Chuck Rocha, founder of Solidarity Strategies, joins Pete Altman on The Campaign Strategist to talk about why progressives are losing touch with working-class voters—and how to fix it. From his start as a teenage union steward in Texas to running Latino outreach for Bernie Sanders, Chuck shares hard-won lessons on strategy, cultural competency, and building lasting political power. About Chuck: https://www.linkedin.com/in/chuck-rocha-476a6276 Solidar...
The Campaign Strategist
In this episode, Pete talks with Dr. Jiggy Geronimo, a neuroscientist-turned-strategist and founder of JG Insights, about building powerful progressive narratives. Jiggy shares why poll-tested messaging often fails—and how an “emotions first, content first” strategy can drive real resistance and mobilization. From confronting fascism to channeling public anger into action, this conversation is a guide to narrative power in dangerous times. "Narrative is about the words, but it's also ab...
