"Our philosophy is behavior-based. We focus on the why and not the what, and we feel that having the human element really is where you can have an impact." Steve Catherman, VP of Safety at Tecta America Commercial Roofing OK, everyone, this one’s for the leaders who are growing fast and feeling that pressure to “keep the safety culture together,” while everything around you scales, shifts, and sometimes cracks. In this episode of The Canary Report: Safety & Risk Management, I sit down with Steve Catherman, VP of Safety at Tecta America Commercial Roofing, to break down why trust, not compliance, always wins when you’re spread across 107 offices. Steve shares how 30 years of coaching shaped his leadership style, why acquisitions demand a culture-first mindset, and how consistency in regional contact cadence builds the kind of relationships that make safety stick. If you’re tired of playing safety cop and ready to build a culture that actually saves lives, this conversation is your blueprint.