Why Cassandra believes collaboration always wins over competition — and how this mindset has helped her retain the same designers, photographers, and partners for over a decade while growing her clean living empire.
In an industry known for burnout and high turnover, Clean Living founder and strategist Cassandra McClure reveals how she’s kept the same designers, photographers, and creative partners for over a decade.
This episode dives deep into her community over competition philosophy — why collaboration beats control, and how nurturing genuine relationships can create unstoppable business momentum.
Cassandra shares the real strategies behind her agency’s longevity: from warm introductions and consistent communication to shared growth through media partnerships, retreats, and co-branded events.
You’ll learn how to:
✨ Build loyalty in a freelance-driven industry
✨ Turn clients and collaborators into long-term partners
✨ Grow your business by helping others grow theirs
✨ Use events, podcasts, and newsletters to keep your network alive
✨ Create a brand ecosystem where everyone wins
If you’re a founder, creative entrepreneur, or strategist trying to balance your own business while leading others — this episode will inspire you to redefine success through collaboration and connection.
🎧 Tune in to discover how Cassandra built a thriving agency by doing business differently — with heart, intention, and community at the core.
Learn more at Cassandramcclure.com