When mid-market IT leaders call about AI, most ask the wrong question. Instead of “What problem are we solving?” they jump straight to “Which LLM should we use?” — a mindset that helps explain why 95% of AI pilots fail to deliver measurable business returns. In this episode, two of Softchoice’s leading AI experts — Sean Larkin, AI Principal Architect, and Ron Espinosa, Director, Google Cloud Category — break down why technology-first thinking derails AI initiatives before they start. From mar...
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When mid-market IT leaders call about AI, most ask the wrong question. Instead of “What problem are we solving?” they jump straight to “Which LLM should we use?” — a mindset that helps explain why 95% of AI pilots fail to deliver measurable business returns. In this episode, two of Softchoice’s leading AI experts — Sean Larkin, AI Principal Architect, and Ron Espinosa, Director, Google Cloud Category — break down why technology-first thinking derails AI initiatives before they start. From mar...
The rise of AI isn’t just about smarter machines—it’s about reshaping the way we work, create, and innovate. In the season finale of The Catalyst by Softchoice, Heather Haskin sits down with Gil Press, senior contributor at Forbes, to trace the modern history of AI. From the early breakthroughs in deep learning to the rise of generative AI, Press explores the key moments that shaped the AI industry and where the technology is headed next. Featuring: Gil Press, Senior Contrib...
The Catalyst by Softchoice
When mid-market IT leaders call about AI, most ask the wrong question. Instead of “What problem are we solving?” they jump straight to “Which LLM should we use?” — a mindset that helps explain why 95% of AI pilots fail to deliver measurable business returns. In this episode, two of Softchoice’s leading AI experts — Sean Larkin, AI Principal Architect, and Ron Espinosa, Director, Google Cloud Category — break down why technology-first thinking derails AI initiatives before they start. From mar...
