When mid-market IT leaders call about AI, most ask the wrong question. Instead of “What problem are we solving?” they jump straight to “Which LLM should we use?” — a mindset that helps explain why 95% of AI pilots fail to deliver measurable business returns. In this episode, two of Softchoice’s leading AI experts — Sean Larkin, AI Principal Architect, and Ron Espinosa, Director, Google Cloud Category — break down why technology-first thinking derails AI initiatives before they start. From mar...
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When mid-market IT leaders call about AI, most ask the wrong question. Instead of “What problem are we solving?” they jump straight to “Which LLM should we use?” — a mindset that helps explain why 95% of AI pilots fail to deliver measurable business returns. In this episode, two of Softchoice’s leading AI experts — Sean Larkin, AI Principal Architect, and Ron Espinosa, Director, Google Cloud Category — break down why technology-first thinking derails AI initiatives before they start. From mar...
From hard hats to high tech: Rachel Skaff’s journey to AWS and the importance of DEI
The Catalyst by Softchoice
30 minutes
11 months ago
From hard hats to high tech: Rachel Skaff’s journey to AWS and the importance of DEI
The future of tech isn’t just about speed and innovation—it’s about who gets a seat at the table. In this episode of The Catalyst by Softchoice, Rachel Skaff, AWS Managing Director of America’s Channel and Partner Sales, joins Heather Haskin to explore how Diversity, Equity, and Inclusion (DEI) are driving innovation in tech. From her unconventional path into the industry to leading DEI initiatives at Amazon, Skaff shares insights on fostering inclusivity and ensuring AI developm...
The Catalyst by Softchoice
When mid-market IT leaders call about AI, most ask the wrong question. Instead of “What problem are we solving?” they jump straight to “Which LLM should we use?” — a mindset that helps explain why 95% of AI pilots fail to deliver measurable business returns. In this episode, two of Softchoice’s leading AI experts — Sean Larkin, AI Principal Architect, and Ron Espinosa, Director, Google Cloud Category — break down why technology-first thinking derails AI initiatives before they start. From mar...
