Faith. Trust. Loyalty. These are the traits Mike Vorster learned about as a boy working in his family’s construction and contracting business in South Africa. His father, T.G. Vorster was a pioneer and innovator – a longtime Caterpillar customer who relied on “big yellow machines” to build their business starting in the 1940s. In fact, they were one of the first customers in South Africa to buy a Cat® D8 and D10. Vorster tells his family’s story, it laid the foundation for his own career as an author, teacher and thought leader in the equipment management space, sharing his expertise in equipment costs and lifestyle management. Vorster’s focus now is about passing down success and passing along his father’s life lessons to future generations.
PROGRAM GUIDE (19:05 total run time)
Guest: Mike Vorster / Construction Industry Expert, Author & Thought Leader
2:10 – The birth of a family business in South Africa.
5:35 – Early lessons in faith, trust, loyalty and doing business with Caterpillar.
9:51 – A young boy lives and breathes the construction business.
11:45 – Cat equipment becomes the storehouse of Vorster family wealth.
13:52 – The most valuable lesson: people do business with people.
15:30 – A memoir for future generations.
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Faith. Trust. Loyalty. These are the traits Mike Vorster learned about as a boy working in his family’s construction and contracting business in South Africa. His father, T.G. Vorster was a pioneer and innovator – a longtime Caterpillar customer who relied on “big yellow machines” to build their business starting in the 1940s. In fact, they were one of the first customers in South Africa to buy a Cat® D8 and D10. Vorster tells his family’s story, it laid the foundation for his own career as an author, teacher and thought leader in the equipment management space, sharing his expertise in equipment costs and lifestyle management. Vorster’s focus now is about passing down success and passing along his father’s life lessons to future generations.
PROGRAM GUIDE (19:05 total run time)
Guest: Mike Vorster / Construction Industry Expert, Author & Thought Leader
2:10 – The birth of a family business in South Africa.
5:35 – Early lessons in faith, trust, loyalty and doing business with Caterpillar.
9:51 – A young boy lives and breathes the construction business.
11:45 – Cat equipment becomes the storehouse of Vorster family wealth.
13:52 – The most valuable lesson: people do business with people.
15:30 – A memoir for future generations.
An Iconic Engine Brand Gets a Refresh and Relaunch
The Caterpillar Podcast
16 minutes 44 seconds
2 years ago
An Iconic Engine Brand Gets a Refresh and Relaunch
In the world of industrial power, it’s brand is a household name and globally trusted. Sitting next to Caterpillar, it counts as one of the two most iconic engine brands in our industry – Perkins. The Industrial Power Systems Division (IPSD) carries the responsibility for both. Each brand has a clear role to play, and both are important to the business. In this new episode, IPSD Senior Vice President Steve Ferguson talks with Beyond the Iron podcast host Rusty Dunn about Perkins recent brand reignition, and what it means for one of the world’s leading suppliers of off-highway power solutions.
PROGRAM GUIDE (16:44 total run time)
Guest: Steve Ferguson / Senior Vice President, Industrial Power Systems Division
1:51 – One division. Two brands.
3:04 – What the Perkins brand represents for IPSD’s business.
4:52 – The right time for reignition.
7:05 – What’s changing, and what isn’t.
9:22 – Any concerns about changing the Perkins brand and impacting its legacy?
10:58 – The Perkins brand promise.
12:54 – Since the relaunch in March, what customers and distributors are saying.
14:13 – Staying forward-focused and remaining the leader in sustainable power solutions.
The Caterpillar Podcast
Faith. Trust. Loyalty. These are the traits Mike Vorster learned about as a boy working in his family’s construction and contracting business in South Africa. His father, T.G. Vorster was a pioneer and innovator – a longtime Caterpillar customer who relied on “big yellow machines” to build their business starting in the 1940s. In fact, they were one of the first customers in South Africa to buy a Cat® D8 and D10. Vorster tells his family’s story, it laid the foundation for his own career as an author, teacher and thought leader in the equipment management space, sharing his expertise in equipment costs and lifestyle management. Vorster’s focus now is about passing down success and passing along his father’s life lessons to future generations.
PROGRAM GUIDE (19:05 total run time)
Guest: Mike Vorster / Construction Industry Expert, Author & Thought Leader
2:10 – The birth of a family business in South Africa.
5:35 – Early lessons in faith, trust, loyalty and doing business with Caterpillar.
9:51 – A young boy lives and breathes the construction business.
11:45 – Cat equipment becomes the storehouse of Vorster family wealth.
13:52 – The most valuable lesson: people do business with people.
15:30 – A memoir for future generations.
