In this live conversation with Cee Ng, Anton Buchner, Business Director at Trinity P3 and Marketing Strategist at Front Foot Marketing, explores the evolving landscape of marketing and consulting, emphasizing the importance of unit economics, ROI, and customer-centric strategies. They discuss how consultants can act as coaches rather than just advisors, the significance of understanding customer metrics, and how personalization and the human touch enhance customer experience and loyalty.

The conversation also covers the incremental measurement of ROI, navigating marketing metrics, and building strong customer relationships. Anton shares insights on digital marketing, brand strategy, and effective communication, offering practical guidance for marketers, business leaders, and consultants navigating today’s complex marketing ecosystem.