Cash flow isn’t confusing; it’s just been explained terribly. In this episode, I break down the simple, repeatable formula I use with founders to help them predict, plan, and finally feel in control of their numbers. No spreadsheets. No overwhelm. No guessing. You’ll learn: The 3 numbers that instantly reveal the truth about your financial healthWhy most founders track the wrong metrics (and what to look at instead)How to build a cash flow rhythm you can maintain in 10 minutes a weekThe...
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Cash flow isn’t confusing; it’s just been explained terribly. In this episode, I break down the simple, repeatable formula I use with founders to help them predict, plan, and finally feel in control of their numbers. No spreadsheets. No overwhelm. No guessing. You’ll learn: The 3 numbers that instantly reveal the truth about your financial healthWhy most founders track the wrong metrics (and what to look at instead)How to build a cash flow rhythm you can maintain in 10 minutes a weekThe...
Top-Down vs. Bottom-Up Forecasting: How to Build Projections Investors Actually Trust
The CFO Edge
6 minutes
6 months ago
Top-Down vs. Bottom-Up Forecasting: How to Build Projections Investors Actually Trust
When it comes to pitching your startup to investors, your financial projections can make or break the deal. In this episode of The CFO Edge, we break down the two core forecasting methods—top-down and bottom-up—and show you how to use them the right way in your investor pitch. Too often, founders rely on big market numbers without connecting the dots back to their own execution. That’s where trust breaks. 🎯 By the end of this episode, you’ll know: The difference between top-down and bottom-up...
The CFO Edge
Cash flow isn’t confusing; it’s just been explained terribly. In this episode, I break down the simple, repeatable formula I use with founders to help them predict, plan, and finally feel in control of their numbers. No spreadsheets. No overwhelm. No guessing. You’ll learn: The 3 numbers that instantly reveal the truth about your financial healthWhy most founders track the wrong metrics (and what to look at instead)How to build a cash flow rhythm you can maintain in 10 minutes a weekThe...
