Catarina Serra Episode 16

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/99/19/41/99194140-75ea-c836-2947-7955d13a0fc0/mza_1623099832966584603.jpg/600x600bb.jpg

The CFO Story

16 episodes

1 week ago

CFOs are the unsung heroes of every company. When something needs to be done, and nobody knows whose responsibility it should fall on, it often ends up on their desks. We want to share real stories of CFOs and how they have had success and share best practices so those who are in the industry may be able to learn from their experiences.

Business

RSS

All content for The CFO Story is the property of The CFO Story and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41604276/41604276-1720527744973-201cce4119f94.jpg

Catarina Serra Episode 16

The CFO Story

32 minutes 35 seconds

6 months ago

Catarina Serra Episode 16

In this episode of The CFO Story Catarina Serra, a former CFO with 24 years of experience in corporate America at companies including Microsoft, GE, Aramco, and Honeywell (Catarina serra The CFO Story Podcast).Catarina shares her remarkable journey from being a high-level CFO to becoming an entrepreneur in the health and wellness space.

She discusses her long-standing passion for alternative healing, becoming a Reiki Master in 2013, and her discovery of frequency technology in 2022 that led her to open a wellness center.The conversation explores how this technology works to rebalance the body through frequencies, similar to "charging a phone," and its potential benefits for reducing chronic inflammation and stress - common issues for executives in corporate America.

Catarina also reflects on valuable lessons from her corporate career, including the entrepreneurial spirit she gained at GE, cultural adaptability from her time at Aramco in Saudi Arabia, and how these experiences have shaped her approach to business ownership.

The podcast highlights the challenges of transitioning from the structured environment of corporate leadership to entrepreneurship, emphasizing the need for self-motivation, flexibility, and resilience when facing obstacles. Catarina's inspiring philosophy of "not wanting to die with the music inside of her" underscores her commitment to pursuing her passion despite fears and doubts.This episode offers valuable insights for CFOs considering entrepreneurship and emphasizes the importance of health and wellness for corporate executives.