Rob is a CPA, turned business owner who has a wealth of experience spanning from public accounting through corporate roles in industry handling FP and A, forecasting and modeling. Rob started his own business, and has grown the firm, which provides fractional and transactional services, both at the Controller and CFO levels, including forecasting, mergers and acquisition space and financing and lending services. You’ll hear from Rob about some of the challenges his firm faces in their small to mid-markets and what some of their areas of focus are to help them navigate in today’s environments to add value for their clients.