‘Life is a Pitch’, is an expert session in new business and pitching strategies that dives into how agencies market themselves and explores what is often known as “the dark arts of new business”.
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‘Life is a Pitch’, is an expert session in new business and pitching strategies that dives into how agencies market themselves and explores what is often known as “the dark arts of new business”.
Series Two - The Challengers Podcast From VCCP Business: Ziba Goddard
The Challengers Podcast From VCCP Business
14 minutes 54 seconds
2 years ago
Series Two - The Challengers Podcast From VCCP Business: Ziba Goddard
Hear behavioural science expert Ziba Goddard, Chief Consulting Officer, Cowry Consulting on why B2B wrongly often assume customers make more rational decisions and why recognising B2B customers display the same cognitive biases and shortcuts is an opportunity to design experiences in a more human way.
The Challengers Podcast From VCCP Business
‘Life is a Pitch’, is an expert session in new business and pitching strategies that dives into how agencies market themselves and explores what is often known as “the dark arts of new business”.
