In this episode of The Changemakers, recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Everett Katigbak, founder of Work by Everett, to explore the vital balance between digital innovation and human craft. Everett, a creative leader who has shaped brands at Facebook, Stripe, and Anthropic, unpacks the concept of "Analog Intelligence", the "other AI" that keeps our work grounded, tactile, and deeply human. Together they explore: The Facebook analog researc...
All content for The Changemakers is the property of Shaped By and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of The Changemakers, recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Everett Katigbak, founder of Work by Everett, to explore the vital balance between digital innovation and human craft. Everett, a creative leader who has shaped brands at Facebook, Stripe, and Anthropic, unpacks the concept of "Analog Intelligence", the "other AI" that keeps our work grounded, tactile, and deeply human. Together they explore: The Facebook analog researc...
Byte-Size: Alex & Justin on brand voice in an AI world
The Changemakers
28 minutes
5 months ago
Byte-Size: Alex & Justin on brand voice in an AI world
Here's another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different. In this one, Alex Waite (Strategy Director) sits down with Justin Ballantine (Associate Creative Director, Messaging) to talk brand voice in an AI-saturated world. They cover where AI helps and where it falls short. Why human nuance still matters. And how brands can keep their voice distinct when everyone’s automatin...
The Changemakers
In this episode of The Changemakers, recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Everett Katigbak, founder of Work by Everett, to explore the vital balance between digital innovation and human craft. Everett, a creative leader who has shaped brands at Facebook, Stripe, and Anthropic, unpacks the concept of "Analog Intelligence", the "other AI" that keeps our work grounded, tactile, and deeply human. Together they explore: The Facebook analog researc...
