Send us a text Episode Summary: In this episode, host Christophe Lephilibert speaks with Theo Reichgelt, founder of the e-mobility-focused marketing agency Next Industry. They dive into the unique challenges and opportunities CPOs face when it comes to marketing and branding — from making technical products relatable, to educating new EV drivers, to convincing site owners of the value of hosting chargers. Whether you're leading a network, scaling a brand, or just trying to simplif...
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Send us a text Episode Summary: In this episode, host Christophe Lephilibert speaks with Theo Reichgelt, founder of the e-mobility-focused marketing agency Next Industry. They dive into the unique challenges and opportunities CPOs face when it comes to marketing and branding — from making technical products relatable, to educating new EV drivers, to convincing site owners of the value of hosting chargers. Whether you're leading a network, scaling a brand, or just trying to simplif...
Episode 39 – From Specs to Stories: How CPOs Can Win with Better Marketing
The Charge Point Podcast
45 minutes
4 weeks ago
Episode 39 – From Specs to Stories: How CPOs Can Win with Better Marketing
Send us a text Episode Summary: In this episode, host Christophe Lephilibert speaks with Theo Reichgelt, founder of the e-mobility-focused marketing agency Next Industry. They dive into the unique challenges and opportunities CPOs face when it comes to marketing and branding — from making technical products relatable, to educating new EV drivers, to convincing site owners of the value of hosting chargers. Whether you're leading a network, scaling a brand, or just trying to simplif...
The Charge Point Podcast
Send us a text Episode Summary: In this episode, host Christophe Lephilibert speaks with Theo Reichgelt, founder of the e-mobility-focused marketing agency Next Industry. They dive into the unique challenges and opportunities CPOs face when it comes to marketing and branding — from making technical products relatable, to educating new EV drivers, to convincing site owners of the value of hosting chargers. Whether you're leading a network, scaling a brand, or just trying to simplif...
